Most MSPs grow revenue. Few grow value.

Buyers pay for businesses that run without the founder.

An MSP can add clients every year and still be worth less than it should, because the owner is the system. Buyers look for a real leadership team, clean financials, predictable growth, and documented operations.

Most owners don't know where they stand until a buyer tells them. This assessment shows you in 3 minutes.

Who built this assessment

Brian Hoppe, board-level advisor and Enterprise Value Architect for MSP CEOs

Over more than 20 years in the managed services industry, Brian has worked every seat from technician to CEO, built multiple MSPs, led past $35 million in revenue, and sold his MSP to private equity. He now helps MSP owners from $2 million to $50 million in revenue build enterprise value and lead with clarity.

Brian is a Professional Certified Coach (ICF) and a Certified OML Coach and Peer Group Facilitator with Service Leadership Inc., a ConnectWise company. This assessment draws on the Service Leadership benchmarks he uses with his clients.

What MSP owners say

From MSP owners Brian has coached

"Working with Brian is the single best investment I've made in my business. It has paid for itself many times over."

Eric N.

MSP Owner

"Our company has gained direction, focus, purpose, structure and organization in significant ways since working with Brian. We have implemented a robust documentation system including SOP's, a hiring process, and are giving proposals to prospective contract clients."

Allison R. & Christopher R.

MSP Owners

"As a CEO, you sometimes feel like you don't know what you're doing. Brian helped me see what was normal, what was growing pains, and what we were actually doing really well. That lowered a lot of anxiety for me."

Ramon Bahl

MSP Owner

"We doubled headcount, expanded office space, and grew revenue during an M&A event. Brian helped us slow down, think clearly, and avoid shiny objects while scaling fast."

Brent Molen

MSP Owner

"Your coaching has already considerably increased my bank account and considerably decreased my stress account!"

Timothy W.

MSP Owner

"He's been through the MSP experience himself, which adds a lot of credibility, and his demeanor is calm, attentive, and professional."

Amit S.

MSP Owner

Free. 3 minutes. 17 questions.

See where your MSP stands